Denon

Nippon Columbia, Shirakawa (Factory manufacturing products for the brand Denon, a subsidiary of Hitachi, Japan)

‘Books’ imagines the hifi audio system as a product that populates the bookshelves. Denon products can be professional quality, expensive and focussed upon the audiophile. The design responds with a proposition that the older demographic that buys the product is keen on a minimalistic product that is camouflaged by its environment, the books that surround it. The design featured an interactive remote, which in 1991 was a propositon and not a reality, that lets the user use the product from the far couch.

  • Featured Images
  • Year 1991
  • Agency-industry: Nippon Columbia, Shirakawa (Factory manufacturing products for the brand Denon, a subsidiary of Hitachi, Japan)
  • Acknowledgement: Hosoi san for the amazing models, Kitagawa san for the freedom. Plus staff at Shirakawa: Hayase, Ohmaya, & (Kan) Fukuda san.