
Apprehending Materiality for Industrial Design Practice
Published by Intellect Ltd, Distributed by University of Chicago Press
A two decade long ethnographic study that side steps universal design narratives to explore how Indian families create meaning through the objects they buy, own, and gift.
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I went gathering essential insights that can reshape our understanding of design, materiality, and everyday life.
Moves beyond universal design theories to understand how objects acquire meaning through their social lives and cultural contexts.
Long, deep, fieldwork reveals how Indian families negotiate materiality, gifting, and domestic space.
Integrates design history, material culture studies, and social construction of technology for a careful analysis.
A detailed and empathetic account that respects the lived experiences of the ‘not-so-rich’ while maintaining analytical rigor.
Drawing on the methods of design history, material culture studies, and the social construction of technology, this book analyzes the domestic spaces and objects in the homes of diverse classes in India, describing how people make meaning of the objects they buy, own, and gift.
Soumitri Varadarajan argues against a simplistic universal account of the way we think about how objects are designed. Instead, he presents a biography of projects and objects, offering a detailed and affectionate account of the lives of objects within the homes of the not-so-rich.
Through extensive ethnographic fieldwork, the book reveals how objects become entangled in complex social relations, how they mediate class aspirations, and how they participate in the making of modern Indian domesticity.
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What the manuscript reviewers said …
“I found this a remarkably moving work of scholarship, in many ways it is a little masterpiece. Even the method is able to be captured in a poetic manner: ‘It was where I acquired the conviction that contexts determined the kinds of methods that would be used. Method, therefore, was an arbitrary artefact’.”
“This is a really exquisite work of scholarship which is both a design history and design theory of material objects and the designed world.”
“Very effective use of the notes to perform some of the scholarly work : I ‘code switched’ between two linguistic and discourse contexts.‘The act of writing has images. It also has voices that I review and speak about. I owe the text to all those that let me, an outsider, into their worlds’.”
“… exemplary limpid prose: ‘This desire to make an oral account shaped the way language has been used in this book’.”
“The work becomes a ficto-critical account and is a literary as well as a design studies work. Design research does not often pay attention to the beauty of its prose like this. The writing is balanced and always easy to read and understand. Look at the sophistication of this prose: ‘The doxa within the orthodoxy is revealed to be rich, and the spiritual universe gradually emerges, in the hands of social scientists treating their subject matter affectionately, as a complex tapestry of components within a robust system of meaning construction’.”
“This is both scholarly and elegiac. Quite remarkable. So richly researched and observed yet not over labored in the writing. Parts reminded me of the ‘living cultural traditions’ approach which has been prominent amongst Indian Intellectuals working on the crafts in the post war period after the 1980s yet the design approach added so much more.”
The book’s structure. With quotes.
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Direct from publisher — Hardcover edition
Cloth • ISBN: 9781835950616 • 270 pages
Ships worldwide • Academic discount available
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Soumitri Varadarajan
Soumitri Varadarajan is a researcher and scholar focusing on design history, material culture, and the social dimensions of industrial design practice. His work bridges theory and ethnographic research to understand how objects shape and reflect social worlds.
His research examines the relationship between objects, materiality, and everyday life, with particular attention to middle-class domestic spaces in India. Through extensive fieldwork, he has developed new perspectives on how design practices intersect with local contexts, class dynamics, and cultural meanings.
Varadarajan’s scholarship contributes to ongoing conversations in design studies about the need to move beyond Western-centric frameworks and to develop more nuanced, context-sensitive approaches to understanding material culture.
Apprehending Materiality for Industrial Design Practice